Turn marketing data into measurable business growth.

We help businesses measure marketing performance, identify growth opportunities and optimise campaigns using reliable digital data. By combining marketing expertise with analytics and business insight, we help you invest in the channels, campaigns and strategies that deliver the greatest value.

Whether you’re generating leads, selling products online or building customer relationships, we’ll help you understand what’s working, what’s not and where to improve.

Is This Familiar?

Many businesses invest in digital marketing but struggle to understand whether it’s actually delivering results.

  • Marketing budgets continue to increase without improving outcomes.
  • You don’t know which campaigns generate the highest-quality leads or sales.
  • Different advertising platforms report different results.
  • Marketing and sales teams disagree on performance.
  • Customer acquisition costs continue to rise.
  • You’re unsure where to invest your next marketing dollar.
  • Reports focus on clicks and impressions instead of business outcomes.
  • You’re making marketing decisions without complete or reliable data.

If any of these challenges sound familiar, we can help.

Marketing performance should never rely on assumptions. Reliable data provides the confidence to make smarter marketing decisions and maximise your return on investment.

Platforms We Analyse

We analyse marketing performance across your entire digital ecosystem, including:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
  • Google Analytics
  • Adobe Analytics
  • HubSpot
  • Salesforce
  • Shopify
  • WooCommerce
  • Email Marketing Platforms
  • CRM Systems
  • Marketing Automation Platforms
  • Custom Data Sources

Don’t see your platform?

Marketing performance isn’t limited to one tool. We work across your complete marketing ecosystem to understand how every channel contributes to business growth.

How We Help

Campaign Performance Analysis

Understand how your campaigns perform across every stage of the customer journey. We analyse performance beyond clicks and impressions, identifying the channels, audiences and campaigns that generate meaningful business outcomes.

Lead & Sales Optimisation

Every business defines success differently. Whether your goal is generating qualified leads, increasing online sales or improving customer acquisition, we analyse your marketing data to identify opportunities that improve performance and maximise results.

Marketing ROI Analysis

Marketing investment should deliver measurable value. We connect marketing activity with business outcomes to help you understand where your budget is generating the greatest return and where improvements can be made.

Attribution & Channel Performance

Customers rarely convert after a single interaction. We analyse how different marketing channels work together throughout the customer journey, helping you understand which activities influence conversions and where future investment should be focused.

Customer Journey Optimisation

Every customer interaction creates valuable insight. By analysing the complete customer journey—from first website visit to final conversion—we identify friction points, improve user experience and uncover opportunities to increase conversion rates and long-term customer value.

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Why KNOP?

Why KNOP?

Marketing performance starts with trusted data.

With more than 20 years of experience across IT, digital marketing, analytics and business, KNOP helps organisations move beyond standard campaign reporting to understand the real drivers of marketing success.

Rather than focusing on one platform or one campaign, we analyse how your entire digital ecosystem works together. Our approach combines technical expertise with practical business thinking, helping organisations improve marketing performance through accurate measurement, reliable reporting and actionable insights.

You’ll work directly with senior professionals who understand both the technology behind your marketing and the business outcomes you’re trying to achieve.

Whether you’re looking to improve an existing marketing strategy or better understand your current performance, we’re here to help.