Build a trusted foundation for every marketing decision.

Reliable digital data is the foundation of successful marketing. We help businesses collect accurate data, connect digital platforms and ensure every lead, conversion and customer interaction can be measured with confidence.

Is This Familiar?

Many businesses struggle with digital data without even realising it.

  • Your reports show different numbers across platforms.
  • Marketing campaigns generate leads, but you can’t measure what actually converts.
  • Your CRM, analytics and advertising platforms aren’t connected.
  • Website changes have broken tracking.
  • Your team spends more time fixing data than using it.
  • You’re making important business decisions without trusting the numbers.

If any of these sound familiar, you’re not alone.

Platforms We Work With

Every business uses a different combination of tools. We work across the digital ecosystem, including:

  • Google Analytics
  • Adobe Analytics
  • Google Tag Manager
  • Google Ads
  • Meta Ads
  • HubSpot
  • Salesforce
  • Looker Studio
  • Power BI
  • Tableau
  • Shopify
  • WordPress
  • CRM platforms
  • Marketing automation platforms
  • Custom integrations

Don’t see your platform? If it stores or uses digital marketing data, there’s a good chance we’ve worked with something similar.

How We Help

Tracking & Measurement

Build reliable measurement across your website, campaigns and digital platforms, giving you confidence that your data is complete and accurate.

Conversion Tracking

Track every meaningful customer action — from website enquiries and online sales to offline conversions and CRM outcomes.

Digital Ecosystem Integration

Connect your analytics, advertising, CRM and reporting platforms into one reliable source of truth.

Data Quality & Validation

Identify missing, duplicate or inaccurate data before it impacts reporting, campaign performance or business decisions.

Customer Journey Tracking

Understand how customers discover, engage and convert across multiple channels to improve both marketing performance and customer experience.

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Why KNOP?

Why KNOP?

We believe every business should be able to trust its data.

KNOP brings together over 20 years of experience in IT, digital marketing, analytics and business to solve complex digital data challenges. We connect platforms, improve data quality and build reporting that helps organisations make confident business decisions.

You’ll work directly with senior professionals who understand both the technology and the business behind it, delivering practical solutions instead of unnecessary complexity.

Whether you need to fix an existing setup or build a stronger digital foundation, we’re here to help.