• Bringing Digital Advertising In-House for a Non-Profit

    KNOP helped a non-profit organisation move lead-generation, emergency and donation advertising in-house, while building internal capability across Google Ads, Meta and HubSpot. The team was trained to manage campaigns, lead flows and CRM processes, with two months of support after the transition.

  • International lead generation and conversion rebuild

    A six-month international lead-generation rebuild combined Google Ads, SEO, landing page optimisation, CRM-connected reporting and automated email journeys. Lead volume increased fourfold with the same advertising budget, while lead-to-sale conversion increased from 10% to 20%.

  • Multi-platform tracking audit and rebuild

    A multi-platform tracking audit identified duplicated tags, inconsistent conversion events and unreliable campaign attribution. The priority fixes were then implemented across GA4, GTM, Google Ads, Meta and TikTok, creating one clearer and more consistent measurement framework.