Understand what's working, what's not and what to improve.

Every successful digital strategy starts with understanding the current situation.

Our digital audits provide an independent review of your marketing data, tracking, reporting and digital platforms, helping you identify opportunities, uncover hidden issues and prioritise improvements with confidence.

Whether you’re launching a new initiative, reviewing an existing setup or simply looking for a second opinion, a digital audit provides the clarity needed to make informed decisions.

Is This Familiar?

Digital marketing becomes increasingly complex as businesses grow.

New platforms are introduced, websites evolve, campaigns change and reporting requirements increase. Over time, even well-managed digital ecosystems can develop gaps that affect performance.

You may recognise some of these challenges:

  • Reports don’t match across different platforms.
  • You’re unsure whether tracking is collecting accurate data.
  • Campaign performance has declined without a clear explanation.
  • Marketing and sales teams work from different information.
  • New platforms have been added over time but aren’t fully connected.
  • Nobody is confident that conversions are being measured correctly.
  • Dashboards exist, but nobody trusts the numbers.
  • You’re planning future investment but don’t know where improvements should begin.

If any of these sound familiar, a digital audit provides an objective starting point.

Rather than making assumptions, we identify the issues, explain their business impact and recommend practical next steps.

What We Review

Every business is different, which is why every audit is tailored to your goals, platforms and digital maturity.

Depending on your requirements, an audit may include:

  • Analytics Platforms
  • Advertising Platforms
  • CRM Systems
  • Reporting & Dashboards
  • Websites & E-commerce Platforms
  • Marketing Automation
  • Digital Ecosystem Integration
  • Data Quality
  • Customer Journey Tracking
  • Conversion Tracking
  • Attribution & Measurement
  • Marketing Performance

Don’t see your platform?

Our audits focus on your complete digital ecosystem rather than individual software platforms, providing a holistic view of how your marketing technology supports your business.

How We Help

Digital Data Audit

Review the quality, accuracy and completeness of your digital data to identify missing information, duplicate tracking, measurement gaps and opportunities to improve confidence in your reporting.

Tracking Audit

Assess website tracking, conversion measurement and customer journey tracking to ensure meaningful interactions are captured accurately across your digital ecosystem.

Reporting Audit

Evaluate dashboards, KPI reporting and automated reports to ensure stakeholders receive reliable, relevant and actionable information that supports confident decision-making.

Digital Ecosystem Review

Review how your analytics, CRM, advertising, reporting and marketing platforms work together. Identify disconnected systems, duplicated processes and opportunities to improve integration across your organisation.

Marketing Performance Audit

Take an independent look at campaign performance, marketing investment and measurement practices to identify opportunities for improvement and maximise the value of your marketing activity.

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Why KNOP?

Why KNOP?

A good audit doesn’t just identify problems — it provides a practical roadmap for improvement.

With over 20 years of experience across IT, digital marketing, analytics and business, KNOP combines technical expertise with commercial thinking to evaluate your digital ecosystem from both a technology and business perspective.

We don’t produce lengthy reports that sit on a shelf.

We provide practical recommendations, explain what matters most and help you prioritise improvements based on business impact.

You’ll work directly with senior professionals who understand how digital platforms, marketing and business objectives connect, ensuring every recommendation is relevant, achievable and focused on delivering measurable value.

Whether you need reassurance that everything is working as expected or an independent review before making your next investment, we’re here to help.